The short answer to this question is, yes, there is still money (good money) to be had in the WordPress web design market. But I understand why you may be doubting that.
The WordPress market is full of themes and plugins created to make designing a website with WP a breeze. However, since so many view WordPress as an easy-to-use system, there is quite a large sum of people who think that they will only need to pay $500 for a site that you would rightly charge $3,000 for. This is what has led many aspiring web designers or developers into what I call the Freelancer Starvation Stalemate.
This happens when a freelance web designer/developer can’t manage to get paid what they’re worth and end up settling for long hours and low pay. This tends to lead to burn out and many end up giving up doing what they love because they can’t survive the stress. And truth be told — this happens to probably 90% of budding designers.
So how can I say that you can still make good money with WordPress?
Because I know plenty of designers and developers who do it every day. And even though my personal niche lies within content curation, I still land web design work which pays rather well. So how do you do it? How can you make good money with WordPress?
So how do you do it? How can you make good money with WordPress?
Here are 2 tips to help you through.
1. Don’t Sell Your Services, Sell a Solution
So here’s something that you’ve probably always known but no one told you till now:
No one cares about you or your business. They only care about what they can get out of it or you.
It stings, I know, but you’re the same way.
People don’t care about how Starbucks buys its beans from South America and Asia, or the long process it takes to roast those beans. Nope.
All they care about is getting their coffee to survive the day.
Similarly, people don’t care that you can design with CSS or develop using PHP. They just want a solution.
My friend, Spencer Forman with 1WD.TV explains and teaches this process amazingly well. On his site, he teaches Designers, Developers and even novice WordPress users how to take their knowledge of WP and turn it into cash by solving Pain Points.
Essentially, he teaches how you as a designer can become the Advil to your potential clients WordPress related headache. His course on how to make $300 in 3 days with no designing experience needed is amazing (and only $7!) and teaches the fundamentals of selling your WordPress solution.
2. Pick a Niche
Don’t shoot me. I’m not trying to sound like a skipping record of every other person on the web, but this works. You don’t go to the dentist to have your car’s breaks fixed, you take it to a well-known mechanic who has fixed breaks hundred of times before.
Think about it. You don’t go to the dentist to have your car’s breaks fixed; you take it to a well-known mechanic who has fixed breaks hundred of times before.
Get my point?
Now, your niche can be anything that has a growing and relatively high paying market.
- Developing conversion based themes.
- Designing websites for dentists or lawyers.
- Designing using a framework like Ultimatum.
You can create a list of niches that you would like to work with, narrow it down to the ones that have the most money to fund a website, and then list out some pain points that you can solve as their designer.
From there you will know who your prospects are, how you can help them and sell them on why they need you and only you to do it. This positions you catch the bigger fish with bigger wallets.
Can you make money with WordPress? Yes, it just takes positioning yourself correct in order to launch your business in the right direction.
Have questions about making money with WordPress? Ask below.