When it comes to the world of blogging, you’re bound to read a lot of information on this topic.
Some will say that short articles are best while others hold fast to the idea that the longer a post is, the better. But since everyone seems to find a variety of success with these, the question remains:
Does it really matter how long your blog posts are?
How Long Should Your Blog Posts Be?
Why do we ask this question? Well, for most of us, if we’re going to be spending the time researching and writing a blog post, we tend to want to make sure that we’re getting the most out of the time we are spending to craft it.
We want social shares and engagement, not to mention building a loyal audience that will keep coming back for more.
A lot of that (if not all of it) comes down to our content that we create. However, you may be surprised to know that just about 90% of those hard and fast rules about content length is wrong.
Because no single blog and audience is exactly the same so one single rule on content can apply as a blanket statement.
With that being said, longer posts are generally better in terms of SEO (see image below), and longer posts tend to be shared more. But SEO shouldn’t be your only focus; your audience is important too.
Some blogs work really well with content between 500-800 words per article. Others rely on longer posts of 2000 and up to satisfy a hungry audience.
How long should your posts be? Here are some tips to help you figure it out.
Know Your Audience
If you want to create epic content, then you have to write for your audience. If you’re going to write for them, then you need to know who they are.
How old are they? Where do they live? Do they have blogs? If so, what do they write about? Do they comment on your blog? What do they say?
Get to know them; reach out and talk to them on your blog, social media and through your newsletter. Once you get a feel for what they want to know about, you can start to testing what length of posts work best for them.
Shoot for Substance for Length
Bruce Lee was famous for a lot of things, however, once of his best moves was his One-Inch Punch. Using this maneuver, he could deliver more direct power with less energy and a better result.
Similarly, if your blog posts are around 1,500 words, but it’s packed full of evergreen, potent information, then that’s fine. Instead of trying to hit a word count, aim for writing an article with real substance that is crafted around your audience’s needs.
Try, Try Again
Not seeing as much action on your blog posts as you would like? Then keep refining your content and its length and study the response.
Doing this will help you to figure out the perfect recipe that works for you. Yes, this will take time, but Rome wasn’t built in a day and building a blog audience, traffic and an authoritative blog will take more than a day too.
So chin up, work hard, and keep on keepin’ on.
All that hard work will pay off in due time.